Quantity counting. Your Google Adwords keyords tool needs to be able to tell you how often search terms are being used. This is the simplest level of analysis and almost all of the tools you will find will have this feature. It is a simple feature, but it is also very important. When you know how often people search for a term, you know what type of content, products, and material they are looking for. This can help you design your website, or shift it into a different direction.

Competition counting. You also need to make sure that your Google Adwords keywrods tool is able to tell you how much competition a certain phrase has.  Just because a term is popular, does not mean that it is useful. The more popular, and the more broad a term is the more competition it will have. You need to find a phrase that has low competition, but a high search rate.

Click counting. This is the most important aspect of an analysis tool. We all know that websites need traffic to survive. But they need good traffic. If you are draining in people by accident they wont be likely to click on your ads or buy your products. You need to know which words are causing people to click on your site the most.

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